Wear · January 2026
The wardrobe of three.
Why our first apparel collection is intentionally small — and why the smock came first.
By Aashish
The first wardrobe is three pieces: an overshirt, a smock, and a tee. We thought about a fourth. We dropped it.
The smock came first because it is the thing we wear in the studio every day, and the thing we kept being asked about. The overshirt came second; the tee, third.